IBM Corp. and AMB Sports & Entertainment Group (AMBSE) formed a strategic partnership to develop technologies that allow for an engaging fan experience at the new Atlanta stadium.
The Atlanta-based subsidiary of AMB Group LLC that is comprised of the Atlanta Falcons Football Club LLC, The Atlanta New Stadium Project, and the future Atlanta Major League Soccer team said IBM’s (NYSE: IBM) Smarter Stadium Network will provide a wifi infrastructure that will enable guests of the new stadium to enhance their event experience.
The planned $1.4 billion new Falcons Stadium shown in a rendering released June 24, 2014. The stadium opens in fall 2017.
AMBSE will also operate within a “Smarter” stadium environment where IBM’s system integration will enable the operations team to be connected to, and communicate with, numerous stadium amenities including the new 360 degree, 63,000 square foot HD Video Halo Board, 2,000 video displays and concessions experience. This includes a more future flexible network, space savings within the stadium, power and cooling savings that will lower the carbon footprint while increasing operational efficiency.
AMBSE will team with IBM Interactive Experience to leverage the power of mobility to create a highly contextual, more personalized game day experience for fans, all through the integration of analytics, mobile, social, security and cloud technologies. IBM is the Official Lead Integrator for the New Atlanta Stadium.
